Candidate-Centered Campaigns : Political Messages, Winning Personalities, and Personal Appeals
by
B. Arbour
Book Details
Format
Hardback or Cased Book
ISBN-10
1137398604
ISBN-13
9781137398604
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 10th, 2014
Print length
204 Pages
Weight
384 grams
Dimensions
22.30 x 13.70 x 1.70 cms
Product Classification:
Elections & referendaPolitical leaders & leadershipPolitical campaigning & advertising
Ksh 8,100.00
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Quality
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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
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