Capital Letters : The Economics of Academic Bookselling
by
J. M. Hawker
Book Details
Format
Paperback / Softback
Book Series
Elements in Publishing and Book Culture
ISBN-10
1108717233
ISBN-13
9781108717236
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 6th, 2019
Print length
118 Pages
Weight
120 grams
Dimensions
17.90 x 12.60 x 0.70 cms
Ksh 2,500.00
Manufactured on Demand
0 in stock
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Quality
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Defines the academic bookshop, text, and market. Examines change drivers in worldwide markets. Draws on current research from commercial publishers and publishing interest groups. Includes quantitative and qualitative research data from academic booksellers. Argues that academic booksellers can lead a sustainable and equitable future for the academic text.
Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.
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