Capture the Mindshare and the Market Share Will Follow : The Art and Science of Building Brands
by
L. Gill
Book Details
Format
Hardback or Cased Book
ISBN-10
113727851X
ISBN-13
9781137278517
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 2013
Print length
234 Pages
Weight
416 grams
Product Classification:
Sales & marketingSales and marketing
Ksh 5,400.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Secure
Quality
Fast
An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Get Capture the Mindshare and the Market Share Will Follow by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
