Case Studies for Industrial and Business Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
0762301880
ISBN-13
9780762301881
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 29th, 1997
Print length
264 Pages
Weight
478 grams
Dimensions
23.40 x 15.60 x 1.50 cms
Product Classification:
Purchasing & supply managementSales & marketing
Ksh 15,500.00
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Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.
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