Case Studies in Sport Business Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1940067715
ISBN-13
9781940067711
Publisher
Fitness Information Technology, Inc, U.S.
Imprint
Fitness Information Technology, Inc, U.S.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 1st, 2022
Print length
250 Pages
Weight
454 grams
Dimensions
25.50 x 17.90 x 1.60 cms
Product Classification:
Sports management & facilities
Ksh 8,300.00
Not Yet Published
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The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry and analyzes timely sport marketing topics, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, and inclusive culture in sport. This new edition provides realistic case studies on challenging situations in sport business settings, as well as a practical step-by-step process to manage these, find successful resolutions, and predict future conceptual implications for the sport businessmaking it a valuable asset to graduate and undergraduate level sport marketing courses.
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