Case Studies in Sport Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1940067006
ISBN-13
9781940067001
Publisher
Fitness Information Technology, Inc, U.S.
Imprint
Fitness Information Technology, Inc, U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 1st, 2016
Print length
205 Pages
Weight
374 grams
Dimensions
17.80 x 25.30 x 1.30 cms
Product Classification:
Sales & marketingSales and marketingSport: generalSports & outdoor recreation
Ksh 9,350.00
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This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.
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