Case Studies in Strategic Management : How Executive Input Enables Students’ Development
Softcover Reprint of the Original 1st 2019 ed.
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3030070573
ISBN-13
9783030070571
Edition
Softcover Reprint of the Original 1st 2019 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 8th, 2019
Print length
91 Pages
Product Classification:
EducationAccountingFinancial accountingBusiness innovationEntrepreneurship
Ksh 9,900.00
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Most business schools use case studies in their courses. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
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