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Cases in Advertising Management

By: Larry D Kelley (Author) , Donald W Jugenheimer (Author)

Manufacture on Demand

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780765622617

Publisher: Taylor & Francis Ltd

Publication Date: Apr 15th, 2009

Weight: 262 grams

Dimension: 23.10 x 19.20 x 1.10 cms

Category: Advertising

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Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Get Cases in Advertising Management by Larry D Kelley at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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