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Cases in Public Relations Strategy

By: Burton St. John (Author) , Diana Knott Martinelli (Author) , Robert S. (Scott) Pritchard (Author)

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Ksh 23,050.00

Format: Paperback or Softback

ISBN-13: 9781506349152

Publisher: SAGE Publications Inc

Publication Date: Feb 5th, 2019

Weight: 380 grams

Dimension: 18.80 x 23.30 x 1.60 cms

Category: Public relations

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This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign.

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