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Cases on Strategic Social Media Utilization in the Nonprofit Sector

By: Hugo Asencio (Author) , Rui Sun (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781466681880

Publisher: Idea Group,U.S.

Publication Date: Feb 28th, 2015

Weight: 988 grams

Dimension: 18.60 x 26.30 x 3.10 cms

Category: Non-profitmaking organizations

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Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations. The technologies discussed in this book provide organisations with the necessary cost-effective tools for fundraising, marketing, and civic engagement.

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