Catching Fire in the News : The Necessary Conditions for Media Storms
Book Details
Format
Paperback / Softback
Book Series
Elements in Politics and Communication
ISBN-10
1009498444
ISBN-13
9781009498449
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 26th, 2026
Print length
100 Pages
Weight
162 grams
Dimensions
15.20 x 22.90 x 0.90 cms
Ksh 3,250.00
Manufactured on Demand
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This Element uses a fire triangle analogy for the necessary conditions of media storms. Media storms takes the right event, at the right time, with the momentum of attention. But when a media storm erupts, it can serve as an opportunity for change. This title is also available as Open Access on Cambridge Core.
Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? This Element uses a fire triangle analogy to explain the necessary conditions of media storms. The “heat” is the spark: a dramatic event or discovery. The “fuel” is the political and cultural landscape, including similar items in recent news, and current debates that allow the event to be framed in a resonant way. The “oxygen” is the available news agenda space, plus attention the event receives beyond the news (by activists, politicians, people on social media, etc.). Media storms are not easily predictable; it takes the right event, at the right time, with the right momentum of attention. But when the political stars align and a media storm erupts, it can be a window of opportunity for change. This Element is also available as Open Access on Cambridge Core.
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