Categories in Markets : Origins and Evolution
Book Details
Format
Hardback or Cased Book
Book Series
Research in the Sociology of Organizations
ISBN-10
0857245937
ISBN-13
9780857245939
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 12th, 2010
Print length
416 Pages
Weight
724 grams
Dimensions
23.60 x 16.00 x 3.90 cms
Product Classification:
Organizational theory & behaviourOwnership & organization of enterprises
Ksh 20,350.00
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Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.
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