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Categorization in Social Psychology
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Categorization in Social Psychology

Book Details

Format Paperback / Softback
ISBN-10 0761959548
ISBN-13 9780761959540
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 15th, 1999
Print length 320 Pages
Weight 456 grams
Dimensions 18.10 x 23.20 x 1.70 cms
Ksh 10,450.00
Manufactured on Demand 0 in stock

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This book introduces all the major approaches to categorization in social psychology. Approaches covered include: biased stimulus processing, construct activation, self-categorization, explanation-based, social judgeability and assimilation/contrast. Craig McGarty′s wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology also introduces several controversial and original ideas and the book is certain to engage the interest of readers in cognitive psychology, philosophy and linguistics as well as social psychology.
Categorization in Social Psychology offers a major introduction to the study of categorization, looking especially at links between categorization in cognitive and social psychology.

In a highly readable and accessible style, the author covers all the main approaches to categorization in social psychology that a student might come across, including: biased stimulus processing, construct actviation, self-categorization, explanation-based, social judgeability and assimilation/contrast approaches. It is a wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology.


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