Catering Management, 4th Edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1118091493
ISBN-13
9781118091494
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 26th, 2013
Print length
272 Pages
Weight
878 grams
Dimensions
28.20 x 22.00 x 2.00 cms
Product Classification:
Cookery / food & drink etcCookery / food and drink / food writing / cookbooks
Ksh 13,650.00
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An essential, comprehensive, and up-to-date guide for catering professionals Catering Management covers all aspects of the catering business, from sales, marketing, and pricing to food and beverage service, menu planning, equipment, staff training, and more.
An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.
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