Cause-Related Marketing : Case Studies From a Global Perspective
2021 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Classroom Companion: Business
ISBN-10
3030654540
ISBN-13
9783030654542
Edition
2021 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 28th, 2021
Print length
435 Pages
Product Classification:
Business ethics & social responsibilitySales & marketing
Ksh 19,800.00
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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
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