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CB
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Book Details

Format Paperback / Softback
ISBN-10 821405248Y
ISBN-13 9798214052489
Publisher Cengage Learning, Inc
Imprint South-Western College Publishing
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 11th, 2026
Print length 400 Pages
Weight 866 grams
Dimensions 21.60 x 27.70 x 1.80 cms
Product Classification: Market research
Ksh 10,800.00
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Learn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It’s not just a textbook, it’s a smarter path to success in your course.

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