Cecil B. DeMille, Classical Hollywood, and Modern American Mass Culture : 1910–1960
Softcover Reprint of the Original 1st 2018 ed.
by
David Blanke
Book Details
Format
Paperback / Softback
ISBN-10
3030083411
ISBN-13
9783030083410
Edition
Softcover Reprint of the Original 1st 2018 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 2018
Print length
328 Pages
Weight
442 grams
Dimensions
21.00 x 14.80 x 2.20 cms
Ksh 12,600.00
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DeMille’s sudden mid-career shift away from spectator perversity to corporate propagandist permanently tarnished the director’s historical standing among scholars, yet should not overshadow the profound links between his success and the rise and fall of mid-century mass culture.
This book uses the long and profitable career of Cecil B. DeMille to track the evolution of Classical Hollywood and its influence on emerging mass commercial culture in the US. DeMille’s success rested on how well his films presumed a broad consensus in the American public—expressed through consumer hedonism, faith, and an “exceptional” national history—which merged seamlessly with the efficient production methods developed by the largest integrated studios. DeMille’s sudden mid-career shift away from spectator perversity to corporate propagandist permanently tarnished the director’s historical standing among scholars, yet should not overshadow the profound links between his success and the rise and fall of mid-century mass culture.
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