Celebrity Bromance and Comradery Capital in Asia
Book Details
Format
Hardback or Cased Book
Book Series
Asian Celebrity and Fandom Studies
ISBN-10
0755655028
ISBN-13
9780755655021
Publisher
Bloomsbury Publishing PLC
Imprint
Bloomsbury Publishing PLC
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 2nd, 2025
Print length
248 Pages
Product Classification:
Films, cinemaGender studies, gender groups
Ksh 15,800.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
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Delivery in 29 days
Secure
Quality
Fast
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
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