Celebrity Bromance and Comradery Capital in Asia
Book Details
Format
Paperback / Softback
Book Series
Asian Celebrity and Fandom Studies
ISBN-10
0755655052
ISBN-13
9780755655052
Publisher
Bloomsbury Publishing PLC
Imprint
Bloomsbury Publishing PLC
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 29th, 2027
Print length
224 Pages
Product Classification:
Films, cinemaGender studies, gender groups
Ksh 5,400.00
Not Yet Published
Delivery Location
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Secure
Quality
Fast
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
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