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Celebrity Fans and Their Consumer Behaviour

By: Markus Wohlfeil (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367667146

Publisher: Taylor & Francis Ltd

Publication Date: Sep 30th, 2020

Weight: 334 grams

Dimension: 30.50 x 29.30 x 3.00 cms

Category: Popular culture

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The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-d

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