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Celebrity Fashion Marketing

By: Fykaa Caan (Author) , UK) Lee Angela (University of Salford (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032007335

Publisher: Taylor & Francis Ltd

Publication Date: Feb 21st, 2023

Dimension: 24.60 x 17.40 x 50.00 cms

Category: THE ARTS: GENERAL ISSUES

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This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

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