Celebrity Sells
Book Details
Format
Paperback / Softback
ISBN-10
0470868503
ISBN-13
9780470868508
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 26th, 2004
Print length
352 Pages
Weight
526 grams
Dimensions
22.70 x 15.20 x 2.50 cms
Product Classification:
Sales & marketing
Ksh 4,500.00
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Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
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