CEO Branding : Theory and Practice
Book Details
Format
Hardback or Cased Book
ISBN-10
1138013714
ISBN-13
9781138013711
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2015
Print length
336 Pages
Weight
612 grams
Ksh 30,600.00
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0 in stock
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Quality
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The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
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