CEO Branding : Theory and Practice

Name: CEO Branding
Brand: Taylor & Francis Ltd
SKU: 9781138013711
Price: 30600 KES
Availability: OutOfStock
ISBN: 9781138013711

Book Details

Format Hardback

ISBN-10 1138013714

ISBN-13 9781138013711

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 24th, 2015

Print length 336 Pages

Weight 612 grams

Product Classification: Management: leadership & motivation Management: leadership and motivation Sales & marketing Sales and marketing

KSh 30,600.00

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The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

Get CEO Branding by Marc Fetscherin at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 336 pages.