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CEO Branding

By: USA) Fetscherin Marc (Rollins College (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9781138013711

Publisher: Taylor & Francis Ltd

Publication Date: Jun 24th, 2015

Dimension: 22.90 x 15.20 x 61.20 cms

Category: Management: leadership & motivation

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The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

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