CEO Branding : Theory and Practice
Book Details
Format
Paperback / Softback
ISBN-10
1138013722
ISBN-13
9781138013728
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2015
Print length
302 Pages
Weight
484 grams
Dimensions
22.90 x 15.00 x 1.80 cms
Ksh 10,800.00
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The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
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