Challenge of BRIC Multinationals
Book Details
Format
Hardback or Cased Book
Book Series
Progress in International Business Research
ISBN-10
1786353504
ISBN-13
9781786353504
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 23rd, 2016
Print length
696 Pages
Weight
1,118 grams
Dimensions
17.10 x 15.80 x 4.20 cms
Product Classification:
International businessMultinationals
Ksh 23,200.00
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This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies.
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:
- The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
- The empirical challenge: what marks the changing position of BRIC countries in the world economy?
- The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?
- The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?
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