Change 2.0 : Beyond Organisational Transformation

Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.

Foreword: It''s all about the people, Acknowledgements - Part I: Incite - It may come as a surprise: Successful change, management is mainly a matter of letting it happen by Paul J. Kohtes - Accept change as a constant state - Dismantle obstacles - Get the current flowing again - Find your identity and change it constantly - Less method, more personality - Outlook.- The human factor in change processes: Success factors from a sociopsychological point of view by Marit Gerkhardt, Dieter Frey and Peter Fischer - Implementation strategies: Top-down or bottom-up? - Attitude patterns of the affected staff Causes and forms of resistance - Twelve success factors in change processes - Conclusion. - Accelerated change dynamics within the healthcare industry: Just a trend, or is there more to it? by Markus Pickel - High level of change dynamics within the healthcare industry - Why are change programmes more in demand today than ever before? - Portfolio - Process - People: The trinity of speed in change - A digression concerning the real power of corporate culture - Corporate communications as the mediator of change - Change communication as a key success factor for change - Structural prerequisites for change communication - Summary: Speed as a basis for change.- The power of ideas - Reputation management and successful change by Robert Wreschniok - Reputation, an acquirable good - Reputation management in change processes: Laws and regulations - An example from the financial sector - Conclusion. - Change management in alliances by Theresia Theurl and Eric Meyer - Building and managing alliances - The benchmark case: Continuous change - Change management in alliances - Considering the specifics - How to overcome the communication problem - How to overcome the competence problem - The role of contracts - Conclusion. - Part II: Insight - Winning people''s hearts and minds by Katrin Schwabe - The power of dialogue - Tools for successful dialogue - Cascading waves- ''Time to people'' - Town hall meetings - Keeping stakeholders in the loop - CEO breakfast - Forming an alliance - Ambassador platforms - Supporting special agents - Kick-off events - Enabling many-to-many conversations - Business simulations - Practice ''how to fly'' before taking-off - Engagement throughout - Impact of change communication - Start talking.- Use of multipliers in change communication: How credible personal communication can make change effective by Eike Wagner - What is the multiplier approach and what is it not? - Where does it apply in practice? - What is the role of multipliers? - How much time do multipliers need? - How to choose multipliers? - How to prepare multipliers? - How to integrate multipliers into communication activities? - How to measure the success of the multiplier approach? - Benefits - Lessons learned. - Why engagement matters - From command and control to collective learning via social software by Sabine Stecher - Engagement in change processes - Engagement - Ideology or a measurable strategy for success? - Level of engagement - Engagement and communication - Social software as an engagement tool in change processes - Social software as a work platform - Paradigm shift in corporate communication - 2.0 = Too much effort and 0 results? - Social software in change communication - Chances and risks of social software in change communication - Cultural bridges - Conclusion. - The importance and use of analyses in change management by Rainer Lang and Julia Zangls - Change controlling - Demands on the execution of change controlling - Staff and change controlling - Areas of application for change controlling - Evaluation at staff level - Quantitative and qualitative methods - Feedback systems - The ratio-oriented approach: The Change Scorecard - Improving the prospects of success in change - ''Change Explorer'' - Outlook . - Part III: Inside - The quiet transformation of an ugly duckling: