Changing Minds : The Art and Science of Changing Our Own and Other Peoples Minds
First Trade Paper Edition
Book Details
Format
Paperback / Softback
Book Series
Leadership for the Common Good
ISBN-10
1422103293
ISBN-13
9781422103296
Edition
First Trade Paper Edition
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 1st, 2006
Print length
272 Pages
Weight
314 grams
Dimensions
20.90 x 13.80 x 1.90 cms
Product Classification:
Cognition & cognitive psychology
Ksh 3,800.00
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Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to influence that process.
Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Get Changing Minds by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages.