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Changing Minds
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Changing Minds : The Art and Science of Changing Our Own and Other Peoples Minds

First Trade Paper Edition

Book Details

Format Paperback / Softback
ISBN-10 1422103293
ISBN-13 9781422103296
Edition First Trade Paper Edition
Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 1st, 2006
Print length 272 Pages
Weight 314 grams
Dimensions 20.90 x 13.80 x 1.90 cms
Product Classification: Cognition & cognitive psychology
Ksh 3,800.00
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Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.

Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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