Changing the Conversation : Messages for Improving Public Understanding of Engineering
Book Details
Format
Paperback / Softback
ISBN-10
0309119340
ISBN-13
9780309119344
Publisher
National Academies Press
Imprint
National Academies Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 10th, 2008
Print length
164 Pages
Product Classification:
Engineering: general
Ksh 9,550.00
Publisher Out of Stock
0 in stock
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Quality
Fast
Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.
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