Changing the Playbook : How Power, Profit, and Politics Transformed College Sports

"In Changing the Playbook, Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that redefined college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today: the failed 1950 effort to pass a Sanity Code regulating payments to football players;the thorny racial integration of university sports programs;the boom in television money;the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;Title IX's transformation of women's athletics;the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments. A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow."