Charismatic Capitalism : Direct Selling Organizations in America
Book Details
Format
Paperback / Softback
ISBN-10
0226047865
ISBN-13
9780226047867
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 15th, 1990
Print length
231 Pages
Weight
312 grams
Dimensions
2.20 x 1.40 x 0.20 cms
Product Classification:
Business & management
Ksh 4,450.00
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Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
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