China Goes West : Everything You Need to Know About Chinese Companies Going Global
Book Details
Format
Hardback or Cased Book
ISBN-10
1137293926
ISBN-13
9781137293923
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 14th, 2014
Print length
190 Pages
Weight
404 grams
Dimensions
22.40 x 14.60 x 1.90 cms
Product Classification:
International businessMultinationals
Ksh 5,050.00
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Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
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