China Goes West : Everything You Need to Know About Chinese Companies Going Global
Book Details
Format
Hardback or Cased Book
ISBN-10
1137410124
ISBN-13
9781137410122
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2014
Print length
190 Pages
Product Classification:
International businessMultinationals
Ksh 5,050.00
Manufactured on Demand
0 in stock
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The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment.
China''s corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives?China Goes West presents an unrivalled overview of Chinese companies'' expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest internationally - providing much-needed insight into these firms and their rise. The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment. China is going West. Its firms will irrevocably reshape the global business landscape. This book is an essential introduction to the new future landscape of the world economy.
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