China's Media Go Global

This collection brings together distinguished scholars from China and those with deep interest and knowledge of the country, to examine how the emergence of Chinese media will impact on global media and communication.

Chapters contextualize the role of the Chinese media in a globalized world, evaluate the media landscape and focus on media practices, drawing on empirical material specifically gathered for this volume. By interrogating the relationship between the Chinese and Western media practices and perceptions, this volume provides an accessible and comprehensive guide to the complex debates about the impact of China on the media globe.

As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it.

Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China.

Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.