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Chinafy
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Chinafy : Why China is leading the West in innovation and how the rest of the world can catch up

Book Details

Format Hardback or Cased Book
ISBN-10 9815044508
ISBN-13 9789815044508
Publisher Marshall Cavendish International (Asia) Pte Ltd
Imprint Marshall Cavendish International (Asia) Pte Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 31st, 2023
Print length 288 Pages
Weight 484 grams
Dimensions 23.40 x 25.70 x 2.30 cms
Product Classification: Business innovation
Ksh 4,500.00
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Is it time to copy China? Why China is leading the West in innovation and how the rest of the world can catch up
Ten key principlesfor innovationthat Chinese businesses have been quietly and successfully implementing for years.

Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what’s already been done and pushing ahead.

While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel – by copying China’s playbook!

Chinafy distills the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to “Chinafy” innovation for growth. Taking a deep dive into the workings of China’s most successful brands – from Haier to ByteDance – author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.

Get Chinafy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Marshall Cavendish International (Asia) Pte Ltd and it has pages.

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