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Chinese Corporate Identity

By: The Netherlands) Peverelli Peter (Free University (Author)

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Ksh 27,600.00

Format: Hardback or Cased Book

ISBN-13: 9780415372084

Publisher: Taylor & Francis Ltd

Publication Date: Dec 9th, 2005

Dimension: 23.40 x 15.60 x 52.10 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This text represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions which have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalisation.

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