Chinese Local New Luxury Brands in a Digitally Empowered Era : Cultivation, Transformation and Upgrading
2021 ed.
by
Hongbo Lai
Book Details
Format
Hardback or Cased Book
ISBN-10
9811621446
ISBN-13
9789811621444
Edition
2021 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 21st, 2021
Print length
153 Pages
Product Classification:
AsiaInternational businessMarket researchManufacturing industries
Ksh 16,200.00
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This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities.
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Get Chinese Local New Luxury Brands in a Digitally Empowered Era by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages.
