Chinese Social Media : Insider, Intercultural and Interdisciplinary Perspectives

This two-volume set offers an up-to-date exploration of Chinese social media through 26 research chapters approached from different theoretical and methodological perspectives within and beyond the field of media and communication studies.

The set aims to outline the current landscape of Chinese social media from insider, intercultural and interdisciplinary perspectives. Dedicated to research from insider perspectives, the first volume provides accounts of Chinese social media developments and sheds light on the logics of social media functioning in China, based on case studies and empirical analyses of platforms such as Xiaohongshu, WeChat and Douyin. The second volume brings together thirteen original chapters that together provide a panoramic view of Chinese social media through an intercultural and interdisciplinary lens. By examining these digital spaces from diverse cultural perspectives and across multiple academic disciplines, the book illuminates the complex dynamics at play in the Chinese digital landscape and their implications for global digital communication.

This set will be an essential read for scholars and university students of media and communication, social media and China studies, as well as industry professionals and anyone interested in Chinese social media.