Christotainment : Selling Jesus through Popular Culture
Book Details
Format
Hardback or Cased Book
ISBN-10
0367097087
ISBN-13
9780367097080
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 13th, 2019
Print length
320 Pages
Weight
453 grams
Product Classification:
Sociology
Ksh 27,900.00
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Christotainment examines how Christian fundamentalism has realigned its armies to combat threats against it by employing the forces it once considered its chief enemies: the entertainment media, including movies, television, music, cartoons, theme parks, video games, and books.
For more than two thousand years Christian expansion and proselytizing was couched in terms of ''defending the faith''. Until recently in the United States, much of that defense came in the form of reactions against the ''liberal'' influences channeled through big-corporate media such as popular music, Hollywood movies, and network and cable television. But the election of Ronald Reagan as a Hollywood President introduced Christian America to the tools of advertising and multimedia appeals to children and youth to win new believers to God''s armies. Christotainment examines how Christian fundamentalism has realigned its armies to combat threats against it by employing the forces it once considered its chief enemies: the entertainment media, including movies, television, music, cartoons, theme parks, video games, and books. Invited contributors discuss the critical theoretical frameworks of top-selling devices within Christian pop culture and the appeal to masses of American souls through the blessed marriage of corporatism and the quest for pleasure.
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