Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Histories of the Sacred and Secular, 1700–2000
ISBN-10
303113043X
ISBN-13
9783031130434
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 15th, 2022
Print length
391 Pages
Ksh 21,600.00
Werezi Extended Catalogue
Delivery in 28 days
Delivery Location
Delivery fee: Select location
Delivery in 28 days
Secure
Quality
Fast
This book examines the complex relationship between religion and business in twentieth-century America.
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity''s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
Get Church Advertising, Public Relations and Marketing in Twentieth-Century America by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
