CIM Coursebook Marketing Fundamentals 07/08
Book Details
Format
Paperback / Softback
ISBN-10
0750685468
ISBN-13
9780750685467
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 26th, 2007
Print length
404 Pages
Weight
453 grams
Product Classification:
Sales & marketing
Ksh 6,450.00
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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examiners' reports.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Get CIM Coursebook Marketing Fundamentals 07/08 by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
