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CIM Handbook of Strategic Marketing

By: Colin Egan (Author) , UK.) Thomas Michael (University of Central Lancashire (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780750626132

Publisher: Taylor & Francis Ltd

Publication Date: Jul 31st, 1998

Dimension: 24.60 x 18.90 x 70.00 cms

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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

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