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CIM Revision Cards:Marketing Management in Practice 05/06
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CIM Revision Cards:Marketing Management in Practice 05/06

Book Details

Format Hardback or Cased Book
ISBN-10 075066777X
ISBN-13 9780750667777
Publisher Taylor & Francis Ltd
Imprint Butterworth-Heinemann Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 28th, 2005
Print length 124 Pages
Weight 158 grams
Product Classification: Sales & marketing management
Ksh 4,300.00
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Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the "CIM Coursebook" and MarketingOnline website to provide a suite of products to support the CIM qualifications.
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

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