City Branding : Theory and Cases
by
K. Dinnie
Book Details
Format
Hardback or Cased Book
ISBN-10
0230241859
ISBN-13
9780230241855
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2010
Print length
239 Pages
Weight
584 grams
Dimensions
24.30 x 16.50 x 1.80 cms
Product Classification:
International businessSales & marketingSales and marketing
Ksh 22,150.00
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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Get City Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
