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City Branding

By: Alberto Vanolo (Author)

Manufacture on Demand

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781138595156

Publisher: Taylor & Francis Ltd

Publication Date: Jun 28th, 2018

Dimension: 23.40 x 15.60 x 32.20 cms

Category: Urban communities

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City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

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