City Branding and New Media : Linguistic Perspectives, Discursive Strategies and Multimodality
by
M. Paganoni
Book Details
Format
Hardback or Cased Book
ISBN-10
1137387955
ISBN-13
9781137387950
Publisher
Palgrave Macmillan
Imprint
Palgrave Pivot
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 13th, 2015
Print length
162 Pages
Weight
366 grams
Dimensions
22.40 x 14.10 x 1.50 cms
Product Classification:
linguisticsSociolinguisticsMedia studies
Ksh 11,900.00
Werezi Extended Catalogue
Delivery in 14 days
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Get City Branding and New Media by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
