Classical Rhetoric and Modern Public Relations : An Isocratean Model
Book Details
Format
Paperback / Softback
Book Series
Routledge Research in Public Relations
ISBN-10
113823382X
ISBN-13
9781138233829
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 10th, 2016
Print length
208 Pages
Weight
308 grams
Dimensions
23.00 x 15.20 x 1.90 cms
Ksh 9,000.00
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This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
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