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Classical Rhetoric and Modern Public Relations

By: Charles Marsh (Author)

Manufacture on Demand

Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9781138233829

Publisher: Taylor & Francis Ltd

Publication Date: Oct 10th, 2016

Weight: 308 grams

Dimension: 23.00 x 15.20 x 1.90 cms

Category: Semantics, discourse analysis, etc

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This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

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