Coca-Globalization : Following Soft Drinks from New York to New Guinea
by
R. Foster
Book Details
Format
Paperback / Softback
ISBN-10
0230603866
ISBN-13
9780230603868
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 9th, 2008
Print length
275 Pages
Weight
382 grams
Dimensions
21.00 x 14.20 x 1.50 cms
Product Classification:
GlobalizationAnthropology
Ksh 8,100.00
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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities.
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
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