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Cognition
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Book Details

Format Hardback
ISBN-10 1107088313
ISBN-13 9781107088313
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture US
Country of Publication GB
Publication Date Mar 21st, 2016
Print length 522 Pages
Weight 1,312 grams
Dimensions 20.10 x 25.60 x 2.90 cms
KSh 11,050.00
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Drawing on a modern neurocognitive framework, this full-color textbook introduces the entire field of cognition through an engaging and consistent narrative. In addition to numerous learning features and visual aids, the textbook is accompanied by eight hundred multiple-choice questions that have been proven to dramatically improve student understanding and exam performance.
Drawing on a modern neurocognitive framework, this full-color textbook introduces the entire field of cognition through an engaging narrative. Emphasizing the common neural mechanisms that underlie all aspects of perception, learning, and reasoning, the text encourages students to recognize the interconnectivity between cognitive processes. Elements of social psychology and developmental psychology are integrated into the discussion, leading students to understand and appreciate the connection between cognitive processing and social behavior. Numerous learning features provide extensive student support: chapter summaries encourage students to reflect on the main points of each chapter; end-of-chapter questions allow students to review their understanding of key topics; approximately two hundred figures, photos, and charts clarify complex topics; and suggestions for further reading point students to resources for deeper self-study. The textbook is also accompanied by eight hundred multiple-choice questions, for use before, during, and after class, which have been proven to dramatically improve student understanding and exam performance.

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