Cognitive Choice Modeling

Name: Cognitive Choice Modeling
Brand: MIT Press Ltd
SKU: 9780262044967
Price: 11150 KES
Availability: InStock
ISBN: 9780262044967

by Jerome R. Busemeyer , Zheng Joyce Wang

Book Details

Format Hardback

ISBN-10 026204496X

ISBN-13 9780262044967

Publisher MIT Press Ltd

Imprint MIT Press

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 9th, 2021

Print length 288 Pages

Weight 552 grams

Dimensions 15.90 x 23.70 x 2.40 cms

Product Classification: Economics

KSh 11,150.00

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The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.

Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.

Get Cognitive Choice Modeling by Jerome R. Busemeyer, Zheng Joyce Wang at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by MIT Press Ltd and it has 288 pages.