Cognitive Choice Modeling
Book Details
Format
Hardback or Cased Book
ISBN-10
026204496X
ISBN-13
9780262044967
Publisher
MIT Press Ltd
Imprint
MIT Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 9th, 2021
Print length
288 Pages
Weight
552 grams
Dimensions
15.90 x 23.70 x 2.40 cms
Product Classification:
Economics
Ksh 11,150.00
Not available
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The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
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