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Cognitive Dissonance
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Cognitive Dissonance : Reexamining a Pivotal Theory in Psychology

Second Edition

Book Details

Format Paperback / Softback
ISBN-10 1433830108
ISBN-13 9781433830105
Edition Second Edition
Publisher American Psychological Association
Imprint American Psychological Association
Country of Manufacture US
Country of Publication GB
Publication Date Mar 12th, 2019
Print length 303 Pages
Weight 572 grams
Dimensions 25.30 x 17.70 x 1.50 cms
Ksh 7,650.00
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Delving into the inner conflict when beliefs clash with behaviors, the text reveals how cognitive dissonance explains justifying unhealthy habits, white lies, and shifting values. Updated research ties these processes to motivational dynamics, mathematical models, and neural mechanisms.
2 9 Outstanding Academic Title

What mental process occurs when a person does something she knows is unhealthy? When an honest person tells a amp quot white lie, amp quot what happens to his or her sense of integrity? If we must choose between two equally attractive options, why does our value judgement of the options change after the choice has been made?

In 954 Dr. Leon Festinger first posited a theory of cognitive dissonance to describe the psychological phenomenon that occurs in these situations. In the years since, cognitive dissonance has become a central pillar of psychological theory, as was documented in the first edition of this book.  In this new and fully-updated edition, editor Eddie Harmon-Jones brings the study of cognitive dissonance into the twenty-first century.  Contributors survey recent discoveries about the role dissonance plays in a variety of information processes, as well as connections between dissonance processes and other motivational processes.  Other authors introduce mathematical and action-based models that summarize how dissonance works.  Evidence describing the neural correlates of dissonance are also provided, helping demonstrate the biological foundations of the theory.    

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